The next ten years will define the next forty.
You've Educated Him - Now Equip Him For Life
For ambitious young men 17–22 | Application required
You did the hard part.
Don't stop one step short.
You raised him. You educated him. You gave him opportunities you may not have had. And he's capable — you know he is.
But somewhere between 17 and 22, something happens that no school prepares a young man for. The structure disappears. The syllabus ends.
And the world hands him no playbook for the things that actually decide his future:
- how to think
- how to build
- how to stay focused when no one is making him
Most capable young men spend the next decade figuring that out the hard way. A few get a head start.
The difference is rarely talent. It's almost always who's in their corner — and how early.
He's capable — but not yet consistent
He's driven — but not yet focused
He's sharp — but not yet structured
He's independent — but not yet mentored
He can blend in with the crowd and go with the flow. Or he can stand out and become who God
made him to be?
The Four Forces of Drift.
After 35 years and more than 10,000 coaching sessions, we've identified four subtle patterns that quietly derail ambitious college-aged young men — often without them realizing the significant catching up that will be required.
DISTRACTION
Fractured Focus
His attention is being pulled in a hundred directions — phone, feed, friends, late nights — and he may not even feel it happening. The things that will actually shape his future quietly go unprotected.
DISPERSION
Scattered & Stalled
He's busy. Maybe busier than ever. But busy isn't the same as building. Side projects, a full social calendar, half-formed habits — none of it compounds, because none of it has his real focus.
DRIFT
Slowly Off Track
He didn't choose this trajectory. Almost no one does. But priorities slide, weeks blur, and the standards drift down to match whoever he's around most. The man he's capable of becoming gets quieter and quieter.
DELAY
Someday Isn't A Plan
"I'll start after this semester." "Once I figure it out." At his age, there's always a reason to wait — and the world is happy to let him. But "someday" isn't a strategy, and the cost of waiting is paid in years he can't get back.
Almost every problem he'll face before age 30 will trace back to one or more of these — distraction, dispersion, drift, and delay.
Two engines. One transformation.
Most programs hand a young man content and hope he follows through. Made For More is built differently: a fast, no-fluff foundation he starts immediately — paired with a real mentor who gets to know him, checks in weekly, and won't let him off the hook. Knowledge plus relationship. That's the formula that produces an early edge.
The Foundation Course
35 years of frameworks, translated for how young men actually learn. Short modules. Fast pace. No padding.
– Identity, vision, and direction
– Focus, mindset and attention
– Money, time, and habits
– Character, discipline and relationships
– The unforced errors that quietly cost the decade
1-on-1 Coaching with Josh
The part that changes everything: a real mentor in his corner. Someone genuinely waiting to hear how the week went — and unwilling to let him coast.
– 5 private 1-on-1 coaching sessions
– Weekly checkpoints between sessions
– Direct messaging access to his coach
– Goals, structure, and follow-through
– The accountability most young men have never had
Relationship + Structure + Accountability
I built this because I've raised three sons, and I understand what's at stake.
I've coached high-achieving entrepreneurs, in over 30 industries, since the early 1990's. I've written seven books and led more than 10,000 private coaching sessions. But the most meaningful work of my life has definitely been, along with my wife, raising our three sons.
Watching them move through this exact window that you're son is currently in — finishing high school, leaving for college, becoming independent men — reminded me of something I have seen in my coaching practice over and over again: every man needs someone in his corner -- someone who isn't his parents, but someone who challenges, encourages, sharpens and speaks the truth into him on a consistent basis.
All men need this.
Younger men, especially thrive at whole new level when they have a coach walking alongside them:
- Reminding them of the fundamentals
- Pushing them beyond their comfort zones
- Forcing conversations about the long term
- Exposing blind spots and weak spots
- Optimizing their mindset and perspective
- Reinforcing their true identity
Young men need a coach, not because mom and dad got it wrong. But because there's a season when ambitious young men have a hard time hearing the truth and receiving guidance from the people who raised them.
It's the perfect time for him to be coached, to be led by another man who's just a few steps ahead.
That's what Made For More is about. It's the program I wish every young man had between 17 and 22 had access to — built on the same frameworks that have permanently impacted the lives and businesses of thousands of grown men, but translated for the season of life that decides the rest.
If you're a parent reading this for your son: I've stood where you're standing, three times now. We built this to support and fortify the work you've already done.
— Tommy Newberry
Helping you accelerate growth across all of life so that you dominate the upcoming decade.
I will challenge you and won't let you off the hook. I'll expand your vision of what's possible so that you never settle for less than your God-given best.
Josh Johnston
Lead Coach · Made for More
The years spent in high school and college is arguably the most defining season of a young man's life. It's also one of the easiest times to drift. There are more decisions than ever before, more distractions than ever before, and often fewer people providing intentional guidance and accountability.
Not long ago, I was in that same season myself.
I know what it's like to wrestle with big decisions, search for direction, and try to figure out what success really looks like. Today, as a husband to my wife, Jaden, a father to our daughter, Emmy, and the founder of Take A Step, I'm grateful for the mentors and coaches who challenged me to think differently, live intentionally, and become the man I wanted to be.
Over the past several years, I've also had the privilege of working alongside Tommy, learning firsthand how intentional coaching, clear goals, and consistent accountability can transform lives. One of the greatest lessons I've learned is that people rarely reach their full potential alone. Growth happens faster when someone is willing to challenge you, encourage you, and help you stay committed to what matters most.
My passion is helping young men build a strong foundation before the responsibilities of career, marriage, and family begin to stack up. Together, we'll develop clarity, create a plan, and build the habits, mindset, and discipline needed to pursue your God-given potential with confidence and purpose.
My role isn't to give you advice. It's to make sure you think clearly and become the man you already know you can be.
THE SHIFT
The men who get ahead early do three things differently.
01
They prioritize clarity, not motivation.
Motivation is a temporary feeling. Clarity of direction creates a system to live by. The men who win their twenties define what they actually want — vividly, in writing — before they spend a decade chasing what someone else wants for them.
02
They build identity, then habits.
Habits without a clear identity collapse under pressure. When you clarify and begin building the kind of person you want to be first, the habits start to follow naturally from who you're becoming.
03
They borrow time, not just advice.
The men who break out early aren't the smartest — they're the ones who learned life principles early and who got a dedicated coach in their corner before their peers even realized they needed one.
Project yourself five years out. Two very different pictures.
Young men in your exact position — Same age. Same potential. Same starting line. The difference comes down to what you do with the next few years.
By Default
PATH OF INERTIA
- You spend your twenties figuring out what you actually want — and lose half the decade doing it
- –Habits form by accident, and most of them work against you
- Money decisions are still mom and dad's to make and this leaves you handicapped
- Your standards drift down to match whoever you're around most
- You stay busy, but never intentionally built.
- By 23 or 24, the guys you assumed you'd outpace are already years ahead
By Design
PATH OF INTENT
One package. That's it.
Made For More is intentionally simple. One price. Everything included. Designed to be one of the most consequential investments a family can make in this window of a young man's life.
Foundation + Coaching
$4,150
Full program · No subscriptions · No surprise fees
Apply Now -- Limited Slots